text in black, before 3/30, text in pink, 3/30, text in teal, 3/31
time spent so far:
1.5 hours, March 23 (Sketching and thinking about what to do, horse head video and acting idea)
5 hours, March 25 (Research Charlie White, read all of everything, design images to “bedazzle” top of box, collage = appropriation)
2 hours, March 28 (Research, initial project proposal, how will this play out as a performance)
3 hours, March 29th (Tightening up project proposal)
2 hours, March 30th (Continued research on artists to draw inspiration from, trying to narrow down what I want to SAY)
4 hours, March 31st (2nd critique, working on concept, changing concept forever, add more research)
2 hours, April 1st (Meet with Laleh, change direction to focus on make-up specific)
4 hours, April 4th (Change direction to make-up performance)
Be Fucking Happy
A performance meant to highlight the ridiculous guidelines given to young girls in order for them to be “happy”. Young women are told that they will be happiest if they don’t think, and are left to mindlessly buy meaningless bullshit (that is somehow ascribed meaning by society and culture) and beautify themselves with often times toxic and inhumanely produced beauty products. These products are coated/ lacquered/ plastered by a sickeningly sweet wrapper.
***Laleh had the wonderful insight about the smell of an ice cream parlor and it seems really wonderful when you walk in, however as time progresses, the smell turns sickening.
Stricken, March 29
A kit designed to aid one’s journey to ultimate happiness. Don’t you want to be happy?
-Kit: wooden box with Swarovski crystals on lid , enticing, shiny!
-Drug baggies filled with glitter; will bring happiness, the antidote to not happiness. Lollipops too? Different forms?
-Must complete a set of (5) tasks to receive happiness.
-Happiness not being what one might expect; anti-climactic ends.
-Negative, uninspiring message in the drug bag? “nothing happens when you die.”
-What is the glitter actually comprised of? Bones of your oldest relative?
-Does it make you happy to a standard of happiness decided by an outside force?
-Yes, you receive happiness, but at a cost that isn’t outlined before one receives their bag of happy.
-It is so desirable, and people really want what is in the bags, but it won’t actually bring happiness, it’s just thought that it will.
-Instead of happiness it erases the shit facebook does to you. Stricken
-There is a promise of transformation, however ultimately nothing happens, or you’re worse off.
-From “A Life in B Tween” by Charlie White: “Real happiness is in the 4th Wall, everything is better. Everything that’s dumb and gross and ugly become like cool and part of your story like this stinky bus, it would be way better if it was on tv. All of these people would be the same but way cooler and they would have real products that we actually want.” “I know reality is bad for us.” “We all need an audience; if nobody’s paying attention then nothing matters.” “I wanna be an idea, a story, a franchise.” “Life is filled with barfiness. Boring and gross.”
-Happiness derived from media; attention on the internet. Addresses acquired to
-Weird things one must do to be known on the internet = happiness. But people will do anything for that sort of recognition
-the “kit” could be my old MacBook Pro that doesn’t work…?
Girls don’t think and should buy stuff and be fucking happy.
Target of performance: hapless girl, not seeking what I am “selling”, at least not outwardly. However, when I ask her if she’d like to be happy, she of course responds ‘yes,’ because we all fundamentally want to be happy. (What about that? Why? Do we all want to be happy? Can I say that with certainty?) I don’t want to make this like a spa treatment because people generally plan/ desire to be in a spa environment. Comments made during proposal critique “Man, I’d love to have a spa treatment.” I want to make it seem like this way of being was seamlessly foisted upon the girl, who somehow goes along with it thinking these painful/ unnecessary/ over the top activities will lead her, ultimately, into happiness.
I don’t wish to focus on cosmetics. Though my original plan seems to highlight them, as they are an easy thing to acquire cheaply, and perform within a shorter period of time. I want to really give an outline of what grooming/ performances women do to achieve what is depicted as the ideal woman? I’m SO new to focusing on feminist thinking that I don’t really have a good grasp on this idea yet.
What is Jayne wearing?
What am I wearing:
I am not going for the puritan, religious woman,
Blonde wig, my crystal heels
What if I’m dressed like a crazy scientist/ witch from snow white. I’m merely the facilitator of the desired look, why would you listen to me? I guess I can have an authoritative voice “you need this.”
[social?] media is the wicked stepmother of American society, the epitome of beauty, who vies to kill it’s step daughters not with poison but a forever changing, unrealistic standard of beauty/ happiness. we all start off as snow white, blissfully unaware of the dangers that are presented to us in the form of a single beautiful item/ product, that is poisoned with the spell of forever desiring to acquire more to continue the cycle of desire, acquire, desire.
No box for now.
Top of box ideas-
Since this is sort of emulating drugs/ medicinal stuff to make you “happy”, can I appropriate INCORRECTLY a pattern appropriated from Pendleton which was originally appropriated from Native Americans? I know that satire will be missed in my project, but I thought it would be interesting. Plus, pretty. Plus there is a rash of privileged, middle-class white girls (the demographic I am representing, I guess) appropriating Native American art/ culture without giving credit or understanding the meaning or reasoning for and behind the imagery?
Or should it just be plain crystal, intriguing enough with its own sparkle. Though I feel like that doesn’t play to the idea of SICKENINGLY sweet.
Blurb about music for sleeping children.
Music for sleeping children has been the most influential work I’ve found regarding this project. In the video Sabrina, you hear a young girl describing her perspective on how her life is going and outlines her plans to a certain extent. You do not see Sabrina, you only see the words she’s saying matched to her cadence and even subtle stammer.
I find the work kind of terrifying. I’m not 100% sure how to articulate why I feel that way. I think it’s in the fact that she’s so confident about knowing what the future holds for her “I’m going to get married and have 4 kids and I have their names picked out already.” I just think it’s so interesting that that is where she expects her life to end up, there’s no mention of further education, no mention of dreams outside of having a family. Another segment I found particularly troubling was her focus on how the dreams she has could easily be taken away if she makes one mistake. I think that’s the epitome of neurotic… I mean, I kind of think that way, but for a 15-year-old to have that in the back of her mind all of the time is something I wouldn’t wish on any kid.
Title Here, Charlie White for ArtForum. Discourse on the resurgence of collage and how the digital age has facilitated this renaissance.
I really loved this article, I thought his discourse on the resurgence of collage in digital form was really interesting. I had never spent time thinking about how collage is something we participated in throughout our teen years, manifested in the form of cutout images stapled to our childhood bedroom walls. More thoughts on this forthcoming.
The institute of illegal images, blotter art. This picture is ugly and I want to delete it, but I might need this for later?
Honestly, I don’t think her work is particularly special. I would love to hear from someone who finds value in her photographs. She does have some work that was focused on neon lights that were shaped like text messages (and one of a woman fingering herself) that I thought were pretty neat; personal conversations/ situations depicted in lights, there’s something there! But her photos are like… bad? So why include her? She is working on subject matter I am interested in, is very successful and younger than myself. An interesting person to put into the file. I just don’t understand the photos, man! Inspiration to take this to a secondary or tertiary level. BUT HOW!
Single Channel Video
Breathe Deep is a film about a virtual sculpture that could only exist in the realm of the digital combining natural and synthetic, human and avatar, plant and machine. A dystopic female figure has become one with a pile of debris. She is a virtual architectur- al ecosystem made of gifs, 3d models, plastic and fake liquids. This is represented through a combination of live action video of performance with sculptures composited with 3D animation and special effects.
Breathe Deep is a commission for the Denver Theatre District | Denver Digerati, 2014.”
Pulled directly from artist’s website.
I want to make stuff like this. It’s an incredible collage of all sorts of girly things, with creepy, subtly dark undertones! IT IS AMAZING. Is she urinating on other women/ women-like men/ transexual people? Or watering flowers with Mountain Dew? Why is her head concave? with Also, commissioned by Denver Digerati? Close to home! She also went to undergrad for painting! It’s all very exciting.
This article from NPR titled ‘You Cannot Shame Me’: 2 New Books Tear Down ‘Fat Girl’ Stereotypes. I am not trying to address weight by itself. But some of the quotes found in this article were in line with my ideas:
“Lizzie does get thin and is obsessed with staying that way. Happiness eludes her because she has fallen for the myth that everything will change if she just loses weight.”
it’s really weird, because even though the article is about empowering “fat” there is still a focus on the outcome of both books: “does get thin.” “doesn’t get thin.”
In my search for examples, found this. Pissed me off. “‘Be a lady in the street… but a wildcat in bed’: Agent Provocateur creates sexiest Stepford Wives ever in hot new campaign”
Feedback From Instructor + Other Students:
-Figure out: parody, serious, but funny, subtly
-A lot is going on, drugs, cosmetic products, spa?
-Could use a happiness meter to show her happiness level, not necessarily have her grin bigger and bigger each time (I am not really going for this… the end result is happiness, not the in between)
-Bull shit promises, her potential, she’s almost there but not quite, and with a little more help from me she will be.
-Spa packages: addition keep adding more and more and more
-Narrow down my focus, what am I trying to say.
-Kim Kardashian’s nudes, empowering or a slut. (Neither. She’s married to Kanye West, a horrific misogynist, I don’t know that a woman seeking female empowerment would be able to be married to someone who often speaks of women as less than.) I loved Kanye’s work until I heard his most recent single “Famous” where he references that he and Taylor [Swift] might still have sex. So he’s using sex to make her less than? To add her to a list? So then he’s better than her? There’s a lot wrong with that. And that’s merely one line in the song.
–Pretty Woman, be a whore then get money from rich old men, be saved by them
Actual Performance/ Final Product Synopsis:
Performance based on make-up brand ‘Be Happy’ (a subsidiary of Walmart Stores), specifically their new DNA line. This line features DNA from your favorite beautiful young celebrities that will actually transform the parts of your face that you have applied the make-up, to a close approximation of that celebrities’ particular feature. In 60 days. If you wear the absurd amount of makeup as prescribed for the duration.
The treatment includes a scan of the client’s face, a computer generated mock-up and recommendation regarding which celebrity’s features fit best with the client’s current face. This is followed by a demonstration, instructing the client as to how to apply the genetically modified mask, in the form of makeup. At the end of the demonstration, the client is reminded that their refills and free samples will be in the mail weekly. (Their credit card will be billed accordingly)
I wanted this to highlight the ridiculous measures women will go to in order to achieve beauty and hopefully, happiness. And how this desire is taken advantage of by large corporations that promise things that are not possible.
Artifacts from performance:
Used as photographs of satisfied customers:
Computer scan and recommendation for client:
Video of performance:
- Practice, practice, practice
- Speak louder
- play more to camera
- love the product branding
- dialog with client is great
- Show parts of celebrities mentioned in post production
- add image to iPad screen
- take the whole thing even more over the top, really slopping the make-up on
- elaborate scene set up,
- interesting concepts celebrity DNA connection to international megacorp emphasize this as part of the critique you are making
- Set-up context before play
- look more insane
- more absurd statements, push it to the extreme)
- go more crazy on makeup
- disturbingly believable
- go into more detail about the nature of the changes being introduced. it’s not just introducing stars’ DNA, but overwriting your own. cheerily add “changes may be irrevocable.” is there a monthly royalty fee due to the stars for using their DNA? the old you could be lost forever
- love the “perfect for the grocery store look” comment. the “ideal face” photo of a Frankenstein face is wonderfully horrible.”
- maybe you should do a film? can get great close ups + cheesy smiles, etc.
- crazier makeup
- perfume spray
- dialogue, what aspects of the face do you hate?
- design of make-up is fantastic
- concept is so awesome + best area to be in- believable enough
- love photoshop mock-ups
Inspirations that require further research:
Mrs. Betty Bowers:
Man. This makes me feel all types of ways. I don’t understand why people follow the bibble. (spelled that way purposefully)
Cinderella Ate My Daughter by Peggy Orenstein
Performances by SubRosa
Project Proposal PDF:
Lofton Project Proposal 1